Discrimination Is Discrimination – Visual Campaign

As many of you know, Groundation Grenada is committed to being a safe space for people of all sexual orientations and gender identities. We are also committed to actively fighting all forms of oppression. In this regard we have partnered with Trinidad and Tobago artist Joshua Lu to create a visual campaign to draw analogies between sexual orientation/gender identity discrimination and other forms of discrimination.

Our campaign -‘Discrimination is Discrimination’ – addresses the fact that most people in the Caribbean reject other forms of arbitrary discrimination; they understand why it is problematic and toxic for our societies. Sadly, the same understanding isn’t extended to discrimination based on sexual orientation and/or gender identity (SOGI). This is not to say that all forms of discrimination are the same or operate the same. There are however crucial parallels between various forms of discrimination that are often ignored. Our campaign visually juxtaposes discriminatory remarks in popular media in a way which makes the parallels apparent.

The images below are the first in installations in our campaign. Help us to spread the message of non-discrimination by downloading and sharing the images as far and wide as possible. Click here to download a compressed file (.zip) containing all three images. #BunDiscrimination #GroundationGrenada